The government aims to align tobacco prices with OECD standards and introduce new taxes on alcohol as part of its national health improvement strategy.
Category: Health
On March 27, 2026, South Korea's Ministry of Health and Welfare unveiled its ambitious sixth National Health Promotion Comprehensive Plan (2026-2030), which includes a substantial increase in tobacco prices and the introduction of health promotion taxes on alcohol. This initiative is part of the government's broader strategy to improve public health and reduce the burden of chronic diseases among its citizens.
The current price of cigarettes has remained unchanged at 4,500 won (approximately $3.50) since 2015. The government plans to raise this price significantly to align with the average tobacco prices in OECD countries, which stands at about 9,869 won (approximately $7.50). Experts predict that if implemented, the price of a pack of cigarettes could approach 10,000 won (approximately $7.70).
The government's goal is to reduce the smoking rate among adult men from 36% in 2024 to 29% by 2030, and to lower the smoking rate among adult women from 6.9% to 6% during the same period. To achieve these targets, the plan also includes a range of non-price regulatory measures aimed at curbing tobacco use.
Among the proposed regulations are expanded warning labels and graphics on cigarette packages, the introduction of standardized packaging for all tobacco products, and a ban on the addition of flavoring substances to cigarettes. The government also aims to strengthen monitoring and regulation of new tobacco products, such as synthetic nicotine.
In addition to tobacco regulation, the plan marks a notable shift in the government's approach to alcohol consumption. For the first time, the government is considering applying health promotion taxes to alcoholic beverages, which have previously been exempt from such burdens. This move is expected to encourage a decrease in alcohol consumption, especially among young people.
To combat underage drinking, the government plans to tighten regulations on online and delivery sales of alcohol, expand the criteria for banning alcohol advertisements, and strengthen legislation to regulate drinking in public spaces. These measures aim to create an environment that discourages excessive drinking and promotes healthier lifestyle choices.
The sixth plan emphasizes the reduction of smoking and alcohol consumption and a commitment to improving the health of the youth and addressing climate change as a public health issue. The government aims to establish a comprehensive health management system that includes mental health support for young people, especially those at risk of isolation or with chronic health issues.
As part of its health equity initiatives, the government aims to reduce the gap in health outcomes between different income levels and regions. The target is to lower the health span gap between the top 20% and bottom 20% of income earners to 7.6 years or less, and to reduce regional disparities to 2.9 years or less by 2030.
The Ministry of Health and Welfare has highlighted that the current health span has been declining, with figures dropping from 70.4 years in 2018 to 69.9 years in 2022. This decline is concerning, especially as the gap between health span and life expectancy has widened from 12.3 years in 2018 to 12.8 years in 2022. The government recognizes the need for immediate action to reverse these trends and has outlined specific measures to address chronic diseases, particularly among the aging population.
In light of these developments, the government is committed to increasing the health promotion fund's resources through the proposed tax measures, which will help finance public health initiatives and support programs aimed at reducing lifestyle-related diseases.
"We are determined to create a society where everyone can enjoy lifelong health by 2030. Our focus will be on strengthening health equity and addressing the challenges posed by climate change," said Lee Hyung-hoon, the Deputy Minister of Health and Welfare.
As these proposals move forward, they will require legislative approval and public discourse to finalize the specifics of the tax increases and regulations. The government aims to implement these changes in a way that balances public health needs with economic realities.
With this comprehensive plan, South Korea is taking a proactive approach to public health, aiming to improve individual health outcomes and to create a healthier society as a whole.